Founder & Creative Strategist
Kouhl Collective — Est. 2025
I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO I LOVE AMANCIO
I'm Carolyn Farag — a first-generation Egyptian American strategist, storyteller, and brand architect based in New York City. I believe the most powerful brands aren't just seen — they're felt.
Rooted in a passion for representing diverse voices and underrepresented narratives, I've built my career at the intersection of journalism, advertising, and strategic communications. From developing brand blueprints at top creative agencies to conducting deep social listening research for major clients, every project I touch is guided by one principle: intentionality over noise.
A graduate of UNC-Chapel Hill's Hussman School of Media and Journalism with a minor in Geography, I bring a globally-informed perspective to everything I do. Kouhl Collective is the synthesis of everything I've learned, built, and believed in — now available to brands ready to make their mark.
"Every brand has a story worth telling. My job is to find the truth in it, shape it with precision, and deliver it to the world without apology."
Kouhl Collective operates across six core disciplines — each one informed by real-world agency experience, data intelligence, and creative precision. No templates. No shortcuts.
Media strategy, press placements, crisis communications, and narrative control. We build the reputation your brand deserves — and protect it fiercely.
From brand blueprints to visual language systems — we architect identities that are cohesive, compelling, and built to last across every touchpoint.
Social listening, audience intelligence, campaign performance reporting. We turn raw data into strategic clarity — so every decision is backed by evidence, not instinct alone.
SEO strategy, content ecosystems, social platform architecture, and paid media direction. We grow digital presence with intention — not just impressions.
Brand voice development, campaign copy, web and editorial content, and creative briefs that inspire. Words that don't just communicate — they convert and resonate.
Influencer strategy, campaign concepting, event communications, and bespoke advisory. If it shapes how the world sees your brand — we do it.
"Kouhl" — rooted in the Arabic word for the ancient Egyptian eye pigment worn as armor, beauty, and identity. We give brands that same power: to be seen, remembered, and unmistakable.
Kouhl Collective is a New York-based, globally-operating communications and brand strategy agency founded by Carolyn Farag. We exist at the convergence of culture, data, and creative excellence — serving brands, founders, and organizations who understand that perception is everything.
From emerging startups carving out their niche to established names repositioning for a new era, we bring the same level of rigor, craft, and cultural intelligence to every engagement. Boutique attention. Agency-level execution.
A career built on real agency experience, academic rigor, and a relentless drive to learn.
Kouhl Collective · New York, NY
Building a full-service brand communications and strategy agency from the ground up. Developing client frameworks, agency infrastructure, and service offerings across PR, brand identity, data analytics, and digital growth.
Tom, Dick & Harry Creative Co. · New York, NY
Worked directly alongside Chief Strategy Officer Jason Donahue, contributing to brand blueprints, creative brief development, social listening research, and new business pitches. Left with a deepened passion for brand strategy and account planning.
Yansy Media Agency
Executed PR campaigns, developed media strategies, and contributed to client communications across multiple sectors. Built hands-on expertise in storytelling, media relations, and brand positioning.
UNC-Chapel Hill · Hussman School of Journalism & Media
Studied advertising, public relations, and the geography of global media. Active member of the Undergraduate Pediatric Society and UNC Coptic Student Organization. Developed digital arts portfolio using the Adobe Creative Suite — Photoshop, Illustrator, After Effects, Premiere Pro.
New clients, collaborations, speaking & media inquiries — we're listening.